30 years ago, Land Rover began its U.S. adventures — Petersen Automotive Museum


Land Rover North The us is celebrating 30 several years of posh off-roading in the U.S.A.—even even though, formally, the tale commenced quite a few a long time earlier.

It was 1985 when the bosses at Land Rover-Leyland Minimal understood that Us citizens instead appreciated the Array Rover that they’d been importing via the gray current market due to the fact the vehicle was introduced in 1970. Management at the nationalized car or truck maker wasn’t accurately perfectly acknowledged for its quick choice-generating, but when the potential dimension of the U.S. current market at last dawned on them—and with a new four-door variation of the Range Rover arriving—they hired previous VW government Charlie Hughes to set up shop stateside.

Hughes commenced developing a supplier network, promotion for franchisees in Automotive Information, and the response was astonishing. Far more than 1000 apps came in for the 36 proposed dealerships. By early 1987, 11 sellers had been up and managing. On March 16 of that 12 months, the extremely very first officially imported Range Rover was shipped, and as 1987 drew to a close, 2585 far more Rangies rolled alongside the streets of The us.

5 years later—that is 30 yrs ago—the now-privatized Rover Group experienced been acquired by British Aerospace and the U.S. arm was renamed Land Rover North America, soon adding the Land Rover Defender 110 to its lineup. Nowadays, with 170-odd stores across the U.S.A. and yearly gross sales of much more 73,000, it is good to say that belated determination by the Brits to start their adventures in The united states has compensated off.

Let’s take a seem at some highlights.

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