Caught off guard, VW dealers want answers on Scout retail plan

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On Friday, Could 13, VW of The united states profits and marketing head Andrew Savvas despatched a letter to the brand’s 650 sellers, confirming that Scout will be an impartial brand name inside of VW Team and that they will have no claim on its merchandise.

The letter did not look to soothe dealers’ fears with VW’s strategies.
Diess thinks that the German automaker can maintain a 10 percent marketplace share across all of its models in the U.S., and he tasked VW of The united states CEO Scott Keogh with producing that materialize by the stop of the ten years. Keogh has said it would be complicated to hit that concentrate on without having “enjoying” in the pickup section, which represents about 15 % of the overall U.S. marketplace.

VW Group CFO Arno Antlitz reported that Scout “will be a individual unit and brand inside of the Volkswagen Team to be managed independently. This aligns with the new team steering design — little units that act agilely and have obtain to our tech platforms to leverage synergies.” No executives for the new unit and brand have been named.

VW sellers in the U.S. have been inquiring for a pickup in their lineup for many years, one more dealer, speaking on affliction of anonymity, told Automotive Information. The seller reported that if VW Team intends to sell Scout motor vehicles via franchises, “I would hope, after all that we’ve been via alongside one another, that we would at the very least get the initially crack at them.”

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