Rick Situation, automotive sales legend, dies at 77 from cancer


FORT LAUDERDALE, Fla. — Rick Case, the Akron indigenous whose dealerships marketed autos to motorists all over Northeast Ohio and whose identify was a acquainted sight on Television set and on license plates, has died at 77.

On Sept. 21, Scenario, who was the CEO and founder of The Rick Scenario Automotive Group, died peacefully at his household surrounded by family members immediately after a small bout with an intense variety of most cancers, in accordance to a spouse and children representative.

Known as a successful retail pioneer of new motor vehicle makes in the United States, Scenario started out selling Honda automobiles in Akron in 1972, the place he grew to become the most significant quantity dealer in the nation in the course of his 1st thirty day period of enterprise. He still retains the environment file for advertising the most Honda vehicles in a solitary month—1,222.

A profession that spanned decades started off with a newspaper route at age 9. At 14, he bought a utilized vehicle, fixed it and marketed it from his parent’s driveway in Akron. At 19, he operated his first used vehicle whole lot by himself, Moxie Motors in Akron. In 1965, he noticed the demand for motorcycles, so he opened up the initially Toyota shop in 1966.

In 1970, a fireplace broke out in just one of his assistance departments. When he tried out to put it out, an explosion transpired, creating third-degree burns on a lot of his physique. He escaped by a compact window and a buyer drove him to the medical center. It took him months to get well, so he turned his clinic place into his business office, where by he held conferences and income phone calls.

Rick Case first dealership_Moxie Motors_1962.JPG

Valerie Zucker.

Rick Case’s very first automobile dealership in Akron.

His impact on the car or truck business is continue to felt nowadays. When Hyundai was failing in the U.S. market in 1996, he offered the idea of a 10-year 100,000-mile warranty. He reported at the time that if he didn’t do anything to improve income and obtain purchaser self esteem, the vehicle manufacturer would go away the U.S. This idea afterwards turned a standard guarantee for several suppliers.

Situation did matters huge. He designed the world’s biggest dealerships. He developed the only eight-story dealership exactly where the showroom elevator took the consumer to the designated floor exhibiting the unique product they required.

He gave again as a result of numerous organizations. In 1981, he arrived up with “Rick Scenario Bikes for Kids” system. The community would drop off their outdated bikes at his dealerships, wherever his crew would deal with them and deliver them to organizations that would give them to youngsters in time for the holiday seasons.

Case is survived by his wife of 40 decades, Rita, whom he met through a Honda conference in 1977. He leaves driving two sons and two daughters-in-law, a daughter and son-in-legislation, and five grandchildren. His household mentioned he will be remembered for his beneficial strength.

“Rick had the most amazing intellect for dilemma-solving,” reported Rita Situation in a assertion. “He established his aims so substantial, most could not desire that large. His perform ethic and passion to succeed was really intense and constantly experienced me chasing to maintain up. He constantly addressed me as his equal and authorized me to share in his spotlight of success. Allow there be no question, Rick developed, crafted, and operated his business with a single enthusiasm to be the most significant and finest. He expended several hours every single day educating himself on the latest facts about the automobile sector and I uncovered from him every single day. I will overlook our early morning conferences and sharing our ‘to-do checklist.’ He instructed me he experienced no question I could carry on our organization achievements with out him. I believe in his confidence in me and will make him very pleased as will our children. He was a superb husband and loving father. I will pass up him so substantially he was definitely just one of a variety and constantly so beneficial. I am so happy of him and grateful to have shared 40 many years with these types of a unique, caring, and supportive partner.”

Rick Case Family 2019JPG.JPG

Valerie Zucker.

The Rick Circumstance Relatives.

A personal ceremony will be held for fast family with a “celebration of life” in the long term. Memorial donations can be designed to the Rick Circumstance Instructional Scholarship Fund benefiting the Boys & Women clubs of Broward County, Fla.

Deal with: 877 N.W. 61st Avenue #100
Fort Lauderdale, Fla., 33309

If you would like to mail the relatives a own message and/or any shots of Rick, send out them to family [email protected]

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